In a digital world filled with noise, getting people to talk about your brand is one of the most valuable outcomes you can aim for. Real conversations—online or in person—fuel brand awareness and long-term growth. Whether you’re launching a new product or building a business from the ground up, these ten strategies will help you spark attention and build lasting visibility.

1. Be Worth Talking About

The best way to get people talking is to give them something meaningful to talk about. This starts with your product, service, or customer experience. If you solve a real problem, surprise users with thoughtful details, or deliver something truly unique, people will share it naturally.

Pro tip: Add an element of surprise, delight, or innovation that becomes memorable and worth mentioning.

2. Craft a Distinctive Brand Voice

Your brand’s tone should feel authentic and consistent across all touchpoints. A strong brand voice makes your message memorable and helps people feel connected. Whether your voice is bold, caring, quirky, or professional—make it unmistakably yours.

Consistency builds familiarity. Familiarity builds trust.

3. Use Storytelling to Build Connection

People don’t connect with features—they connect with stories. Share the journey of how your brand began, the people behind it, the challenges you’ve overcome, and the values you stand for. These stories make your brand more human and relatable.

Use customer stories, founder insights, and origin narratives to draw people in.

4. Invite Curiosity Instead of Just Promoting

People ignore traditional promotions, but they respond to intrigue. Instead of pushing your offer directly, pose a thought-provoking question, reveal a behind-the-scenes process, or start with an unexpected statement. These methods invite people into a conversation.

5. Join the Right Communities

Instead of broadcasting to everyone, engage with the small communities where your audience naturally gathers—forums, niche online groups, local events, or industry-specific platforms. Offer insights and participate authentically.

Word-of-mouth grows faster when rooted in trusted communities.

6. Collaborate with the Right Influencers

Don’t focus solely on massive followings. Seek out micro-influencers who already align with your brand values. Gift them your product and let them speak about it freely. Authentic endorsements from the right people go a long way in building trust.

7. Design Shareable Brand Moments

Think about what moments within your brand experience people might want to share: beautiful packaging, creative product instructions, unexpected thank-you notes, or exclusive experiences. These become natural, unpaid promotion.

Make sharing effortless—and people will.

8. Create Content That’s Built to Spread

Your content should immediately capture attention with a powerful hook. Use a clear structure: identify a problem, build curiosity, deliver real value, and end with a simple call-to-action. Every second counts—especially in short-form video and social media.

9. Track and Respond to Conversations

Use tools like Google Alerts, Brand24, or Mention to monitor who’s talking about you and where. Analyze what content, product features, or experiences are generating the most buzz—and use that insight to adapt and amplify.

Feedback loops help you evolve while staying top of mind.

10. Build a Culture, Not Just a Product

Strong brands create emotional loyalty. Create values, rituals, humor, or experiences that make people feel like they’re part of something bigger than a transaction. When people feel like they belong, they’re more likely to talk about it.

Brand culture turns customers into advocates.

Final Thoughts

Getting people to talk about your brand requires intention, creativity, and consistency. Focus less on promoting and more on inspiring. When people feel something about your brand—curiosity, admiration, loyalty—they’ll naturally want to share it.